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2021

EXPERIENCE

GUIDE

Strategy Backed Brand & Web Design for Founders

HEY THERE!

"We love love love it. Thanks to you and the team for keeping us wow-ing, all day every day."

- Bodunde of Awu Telle.

WE  SERVE

Interior Designers, Fashion Designers, Jewellers, Floral Shops, Restaurants, Boutique Hotels, Spas, Health and  Wellness Professionals, Wedding Professionals

AND MORE.

WELCOME, FRIEND

When it comes to your dreams and business, there has to be a difference in how you communicate with your audience but ultimately, a difference with how your core people relate to your brand. This experience is what gives you the ability to dream bigger and hope for better. 
You work hard, no doubt and you are ready for the growth necessary to become the business owner you have always wanted to be. You recognise you need help and that's where we come in. Design Shoppe Co. is not your average agency. We see beyond just aesthetics, we tap into your vision, we listen for all you say and all you don't say. We take our job seriously - using design as a tool that creates solutions that truly help you thrive as a business owner in a market place. 
Recognising many times, small businesses are not equipped to protect and prepare themselves legally, we have built legal drafting into our packages to help you launch with confidence. Think client contracts, retainers or NDAs to protect you all round as a business owner.
We dig deep into the foundation on which your business is built or needs to be built. No more DIY, no more Google expert services. We unearth the strategy that is aligned and tailored to your brand. Every touchpoint, every design, every stroke, every dot is crafted with intention, from your Instagram to your website. We have one mission: to leave your audience captivated enough to press the buy or book button because we know, turning your followers into superfans who keep buying from you and spreading the word is what your business truly needs. 
My name is Ìní Abíódún. I will be your guide, along with two amazing women, over the next few weeks on this transformative experience to building a brand that makes meaningful noise in the market place. 

PACKAGES

01. 

Emerging Stories

For new business owners or businesses that are less than three years old, we have crafted this package to guide you into a cohesive online and offline (where applicable) presence. This is for new founders, founders who are 1-3 years in business or for businesses who need a refresh to effectively position their businesses to attract the right clients, be oversubscribed and stay ahead of their businesses growing needs. 

Package includes:

+ STRATEGY SESSION

+ CREATIVE DIRECTION

+ PRIMARY WORDMARK

+ SECONDARY WORDMARK

+ 1-2 BRAND MARKS

+ CUSTOM FONTS

+ PERSONALIZED COLOR SYSTEM

+ BRAND STYLE GUIDELINES

+ 4 SOCIAL MEDIA TEMPLATES 

+ CUSTOMISED EMAIL SIGNATURE

+ BUSINESS CARD DESIGN

INVESTMENT STARTS FROM $3,000

02.

Loud Stories

Your business is growing and your needs are evolving. Your business needs attention and care to scale past the upper limit. It’s time to ditch the DIY and cultivate a relationship that turns your fans into believers. 

This package is recommended for founders 3+ years in business or for founders looking to refresh their online and offline customer experience (URL & IRL). 

Package includes:

+ STRATEGY SESSION

+ CREATIVE DIRECTION

+ PRIMARY WORDMARK

+ SECONDARY WORDMARK

+ 1-2 BRAND MARKS

+ CUSTOM FONTS

+ PERSONALIZED COLOR SYSTEM

+ BRAND STYLE GUIDELINES

+ 4 SOCIAL MEDIA TEMPLATES 

+ CUSTOMISED EMAIL SIGNATURE

+ BUSINESS CARD DESIGN

AND

+ WEBSITE  STRATEGY SESSION

+ WEBSITE CREATIVE DIRECTION

+ WEBSITE STORYBOARDS

+ WEB DEVELOPMENT & INSTALLMENT

+ FULLY FUNCTIONAL 5-6 SHOWIT OR WIX WEB PAGES

+ SITE INSTALLATION AND TRAINING  

 

INVESTMENT STARTS FROM $6,000

03. 

Impact Stories

So your branding is sorted but your visuals need work. A lot of work. With Impact Stories, you take control, of your brand message across the platforms on which you are active, you get motivated to show up and celebrate the standout brand that you have.

This package is for businesses owners at various levels of their journies, from newbie to business experts, all are welcome. 

Package includes:

+ SOCIAL MEDIA STRATEGY SESSION

+ SOCIAL MEDIA AUDITS

+ MARKET RESEARCH

+ SOCIAL MEDIA STRATEGY DOCUMENT

+ CONTENT PLAN (60 - 90 DAYS)

OR

+ LAUNCH PLAN (DEPENDS ON BUSINESS NEEDS)

+ EDITABLE SOCIAL MEDIA GRAPHICS TO MATCH SELECTED PLAN

 

INVESTMENT STARTS FROM $2,500

NOTE THAT WE DO NOT OFFER OR HANDLE SOCIAL MEDIA MANAGEMENT.

FAQs

Your business is growing and your needs are evolving. Your business needs attention and care to scale past the upper limit. It’s time to ditch the DIY and cultivate a relationship that turns your fans into believers. 

This package is recommended for founders 3+ years in business or for founders looking to refresh their online and offline customer experience (URL & IRL). 

Package includes:

+ STRATEGY SESSION

+ CREATIVE DIRECTION

+ PRIMARY WORDMARK

+ SECONDARY WORDMARK

+ 1-2 BRAND MARKS

+ CUSTOM FONTS

+ PERSONALIZED COLOR SYSTEM

+ BRAND STYLE GUIDELINES

+ 4 SOCIAL MEDIA TEMPLATES 

+ CUSTOMISED EMAIL SIGNATURE

+ BUSINESS CARD DESIGN

AND

+ WEBSITE  STRATEGY SESSION

+ WEBSITE CREATIVE DIRECTION

+ WEBSITE STORYBOARDS

+ WEB DEVELOPMENT & INSTALLMENT

+ FULLY FUNCTIONAL 5-6 SHOWIT OR WIX WEB PAGES

+ SITE INSTALLATION AND TRAINING  

 

Frequently asked questions

What is the Concerto Competition?


The Utah Philharmonic Orchestra Concerto Competition is an annual contest for talented musicians and vocalists around the state to compete for an opportunity to perform with the UPO in the annual “Spotlight Spectacular” performance later in the year. Please refer to the Contest Guidelines for detailed information about the competition and to print an application.




What are contestants judged on?


The same Performance Evaluation Rubric is used for each competitor for technique and artistry. Technique includes pitch/intonation, rhythm/tempo, tone, articulation, dynamics, and technique. Artistry includes phrasing, interpretation, overall musicality, and stage presence.




Do I need to bring a music score for judges?


No, it is not a requirement of the competition to provide a music score for the judges but it is a good idea for contestants in any performance evaluation.




How do you judge a pianist on “Pitch/Intonation”?


Pianists will not be graded on intonation. They are, however, like every other musician in the contest, graded on producing the correct pitch. This is the same criteria used by the Utah High School Activities Association for Solo and Ensemble Adjudications. The UHSAA adjudication sheets for Solos and for Large and Small Ensembles use “Intonation” as the title of a major “Area of Concern”, where it is explicitly defined as “accuracy to printed pitches”, which is also the definition used in the official Utah State Music Curriculum.




What do I do if I notice mathematical errors on my score sheet?


Contestant’s scores are checked very carefully before they are sent out; however, in a competition of this size it is certainly possible for an incorrect score to slip through. If this has happened to one of your students, we apologize. UPO is ready, willing, and happy to recalculate a contestant’s score (and readjust standings, if necessary) in the event of an error. Please contact info@utahphil.org to resolve the issue.




Do I have to have an accompanist?


No. Contestants are not required to perform with an accompanist. Contestants performing on the piano MUST perform unaccompanied. Harp and guitar entries may perform with an accompanist if the contestant provides his/her own amplification system so they can be heard above the accompanist. There is no requirement either way for all other contestants, so the decision whether to use an accompanist or not, is purely an individual choice.




Will I be scored differently (lower) if I don’t perform with an accompanist?


The judging guidelines are carefully constructed to nullify the presence or absence of an accompanist as an aspect of the performance, except as the interaction between the performer and the accompanist highlights or reflects on the abilities or deficiencies of the performer. In terms of competition results over the years, there appears to have been no significant difference between using and not using an accompanist. The winners over the history of the competition are quite evenly split as to whether or not they used an accompanist.




Does the Utah Philharmonic Orchestra have a listing of accompanists that contestants can contact if they would like to find one?


UPO does not provide accompanist lists or recommend individual accompanists for contestants. (Such lists are usually available from the Music Departments of local colleges or universities).




If I win, do I play the full piece/movement for the performance or do I use the abbreviated version that I competed with?


Each contestant will be allowed a maximum of six minutes to perform at the competition and should make necessary cuts to fit the allotted time. However, if the contestant wins the category and is invited to play with the Utah Philharmonic Orchestra, the winner will work with the UPO Music Director to choose the length of time for the performance.




If I get sick, have an unexpected conflict, or decide not to compete, may I get a refund on the competition fee?


No. The concerto competition fee is non-refundable.




Can I compete with another musician/vocalist in a double concerto?


Absolutely! Works which require multiple performers (double concertos, ensembles, etc.) are eligible with restrictions. The selection will be judged in the category appropriate to the oldest performer. Each performer must submit an entry application and pay the entry fee.